Web and Digital Interface Designers

What the job really is

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

At a glance

• Sector: Computer & Mathematical
• O*NET-SOC code: 15-1255
• O*NET job zone: 4 — considerable preparation
• Work sample tasks on file: 12
• Tools and technologies listed: 12

What you actually do

Work sample tasks recorded for this occupation:

• Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
• Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
• Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
• Conduct user research to determine design requirements and analyze user feedback to improve design quality.
• Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
• Create searchable indices for Web page content.
• Create Web models or prototypes that include physical, interface, logical, or data models.
• Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
• Develop and document style guidelines for Web site content.
• Develop new visual design concepts and modify concepts based on stakeholder feedback.
• Develop or implement procedures for ongoing Web site revision.
• Develop system interaction or sequence diagrams.

Tools and technology

AJAX, Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Amazon DynamoDB, Amazon Elastic Compute Cloud EC2, Amazon Redshift, Amazon Web Services AWS CloudFormation

What employers expect you to already be comfortable with.

Where this job leads

Related occupations — the usual moves up and sideways:

• Web Developers
• Web Administrators
• Software Developers
• Computer Programmers
• Computer Systems Engineers/Architects
• Database Administrators
• Database Architects
• Graphic Designers

Getting in

O*NET assigns this occupation job zone 4 (considerable preparation). The related occupations above are the realistic routes in and out.

Find openings

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Check this against the source

O*NET OnLine: Web and Digital Interface Designers — the authoritative public-domain profile this page is derived from, including the full task list, reported skills and the wage estimates for your region.

Derived and rewritten from the public-domain O*NET database (U.S. Department of Labor / Employment and Training Administration). Figures are observations, not promises — always confirm salary, licensing and visa requirements with the employer and the relevant authority.